Mattress maker misleads customers about how beds improve sleep, rival claims

This mattress company isn’t going to take a competitor’s alleged false advertising lying down.

Casper Sleep is suing rival Level Sleep for allegedly misleading customers with questionable claims about the health benefits of Level Sleep mattresses and pillows.

“Defendants have created a lucrative business built largely on deceiving consumers into buying their products instead of Casper’s,” the Manhattan federal lawsuit alleges, adding that Casper was the one to popularize the direct-to-consumer “bed in a box” business model while its rivals arrived later.

The lawsuit names the California-based Level Sleep and its parent company, DreamCloud Holdings, as defendants. (Casper and Level Sleep did not immediately respond to requests for comment.)

Level Sleep touts specially-designed mattresses that, among other things, could reduce “next day fatigue by up to 43%.” According to Casper’s case filed Tuesday, Level Sleep’s scientific support for its beds was a bunch of bunk.

The lawsuit noted one mattress study was conducted in 2009, using 30 participants. Another study on the health effects of a pillow dated back to 1999, the filing said. The company also allegedly used paid chiropractic endorsements without disclosing them correctly, Casper said.

The suit wasn’t just about its bottom line, Casper argued, but also implicated the wellbeing of consumers who opted for Level Sleep products instead of medical help “on the mistaken belief that these products are proven to relieve pain and are recommended by medical professionals.”

More medical professionals are highlighting the downside of America’s slumber deficit.

One study showed sleep-deprived individuals feel more lonely and less willing to engage with others. Meanwhile, RAND concluded workers’ lack of sleep resulted in a $411 billion loss to the U.S. economy

The U.S. Centers for Disease Control and Prevention says about one-third of Americans sleep less than seven hours every night.

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Andrew Keshner is a personal finance reporter based in New York.

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